Davenport University
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Consultancy: Feasibility Analysis

BUSN 489
Closed
Davenport University
Davenport University
Grand Rapids, Michigan, United States
Sally Armstrong
Associate Dept Chair
1
Timeline
  • September 17, 2017
    Experience start
  • September 29, 2017
    Client Meeting #1
  • October 2, 2017
    Project Scope Meeting
  • October 6, 2017
    Draft Letter of Engagement
  • October 13, 2017
    Client Meeting #2
  • October 16, 2017
    Finalized Letter of Engagement
  • December 14, 2017
    Experience end
Experience
3 projects wanted
Dates set by experience
Preferred companies
Anywhere
Start up, not-for-profit, enterprise
Arts, finance, government, education, manufacturing, service.

Experience scope

Categories
Leadership Organizational structure Product or service launch
Skills
analysis critical thinking professional communication research methods market expansion
Learner goals and capabilities

Do you have an idea for a new business, product or service, or want to expand into new markets, but you're not sure how viable it is? Senior business students can help you research and evaluate the feasibility of your idea.

Learners

Learners
Undergraduate
Any level
15 learners
Project
60 hours per learner
Learners self-assign
Teams of 6
Expected outcomes and deliverables

The final project deliverables are:

  • A 10 - 12 page report outlining the research, analysis and recommendations
  • A 15-20 minute presentation of the findings, with a Q & A
Project timeline
  • September 17, 2017
    Experience start
  • September 29, 2017
    Client Meeting #1
  • October 2, 2017
    Project Scope Meeting
  • October 6, 2017
    Draft Letter of Engagement
  • October 13, 2017
    Client Meeting #2
  • October 16, 2017
    Finalized Letter of Engagement
  • December 14, 2017
    Experience end

Project Examples

Requirements

Groups of senior Davenport students will collectively devote 300+ hours to determining the viability of your potential business venture and provide recommendations for moving forward. The feasibility analysis will include:

  • Market Analysis: the current state of industry and market, market trends, industry and market potential, competitor analysis, ease of market entry, potential customer segments, sales projections and other revenue sources
  • Technical and Logistical Analysis: how your business will deliver the product or service, location, materials, equipment and technology needed, labor, transportation
  • Organization and Structural Analysis: legal requirements such as incorporation, patents, trademarks etc, organizational chart and relevant personnel/founders background and experience
  • Financial Analysis: start-up capital, sources of finance, income statement & cash flow projections and potential returns on investment
  • Conclusions and Recommendations

Project examples can include, but are not limited to:

  • Expansion strategy
  • New market entry
  • Launching a new product or service
  • Reinventing an existing product or service

Additional company criteria

Companies must answer the following questions to submit a match request to this experience:

Sign the Davenport University Experiential Learning Course-Based Project Agreement.

Be available to meet virtually or by phone with student team leader on 3 occasions.

Provide responses to students progress reports and other communication within 3 business days.

Evaluate the student's written report and presentation using rubrics provided by the instructor.

Complete the Davenport University client evaluation form at the end of the course.